A better-for-you brand with a better experience.
BHU was born from the idea that snacks can be made with better ingredients while still being delicious, satisfying, and indulgent, and their brand refresh was an opportunity to bring that belief to life.
As BHU entered its next chapter, we were brought in to help refresh their email and Amazon experiences, creating a cohesive system across email flows, campaign templates, and Amazon Content. Together, we built clearer ways for customers to understand BHU’s products, from nutritional details and product claims to ingredients and benefits, giving the brand a more confident digital presence and a flexible foundation for future storytelling.
The result gave BHU a stronger, more confident way to show up across digital, while giving its team a flexible foundation to support future launches, campaigns, and customer journeys.
⬤ EMAIL DESIGN
⬤ AMAZON DESIGN
The Process
We started with structure, using wireframes to establish the content hierarchy and customer journey while BHU’s photography and final copy were still in progress. From there, we developed messaging and designed BHU’s Welcome, Abandoned Cart, and Post-Purchase email flows, along with a flexible template for future campaigns.
We carried the same thinking into their Amazon Content.
Using ingredients, nutritional information, product comparisons, bundles, social proof, and product claims to give customers the information they need to make a better choice.
Once BHU’s photography was ready, we replaced our placeholders with the final imagery, bringing the experience together for launch.
The Outcome
We created a cohesive digital experience across Amazon Storefront, A+ Premium Content, Listing Images, and email, giving BHU a stronger way to tell its story and showcase its new product line.
On email, the flexible campaign template gave the team a reusable foundation for future storytelling, while across Amazon, each touchpoint helped customers move from discovering BHU to understanding its products. Our work gave BHU the digital foundation to show up with confidence as it launched its new product line, creating a more consistent experience from the inbox to Amazon.
Most importantly, we helped close the gap between what BHU believes and what customers experience, proving that being better-for-you isn’t just about what’s inside the package. It’s about making the whole journey feel good, too.
